About
Our Story: A Vision Rooted in Passion
In 2011, in the heart of Geneva, Malika Tah Kchiber founded M. Prestige Promotions with a bold vision—to elevate the travel retail experience through passionate, people-driven sales promotion. What began with a deep expertise in perfumes and cosmetics quickly evolved into something greater: a trusted agency with a reputation for excellence across all duty-free and fashion categories.
Over the years, our commitment to quality, commercial insight, and human touch has positioned us as the go-to partner for brands in Swiss airports—from Zurich to Basel to Geneva. Today, M. Prestige Promotions stands proudly as Switzerland’s historic leader in travel retail sales promotions and brand activations, turning ordinary moments into powerful brand experiences.
Our Values: Driven by Commitment, Swiss Excellence, and Passion
At M. Prestige Promotions, our values are the foundation of every partnership and performance. We are deeply committed to standing alongside brands, duty-free operators, and airports, delivering a level of customer service rooted in loyalty and excellence.
Our Swiss identity shapes everything we do. Like a Swiss Army knife, we offer 360° local expertise—flexible, reliable, and meticulously crafted to meet every client’s needs. Our approach is always complete, agile, and customer-centric.
With over 25 years of on-the-ground retail experience in Swiss duty-free environments, we’ve developed a hands-on expertise that sets us apart. Our passion for sales is the heartbeat of our agency, driven by a tightly knit team and a resolutely operational management style that keeps us close to the action—and to your success.
“Working with Malika and her team has been an outstanding experience. They are highly professional, collaborative, and consistently efficient—always flexible when needed and fully committed to finding the best solutions for the brand, the team, and the target audience. Their dedication to delivering top-tier service is unwavering.
What truly sets them apart in the travel retail industry is Malika’s hands-on leadership. She is present in the field, guiding and supporting her team to deliver exceptional results while always upholding the integrity of the brand image. This close partnership has been key to our shared success.”
Area Manager,
leading Perfume & Cosmetics brand